Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people.Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people.Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people.Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people.Focus on how you can help and benefit your user.